The Handmade Marketplace: How To Sell Your Crafts Locally, Globally, And Online by Kari ChapinMy rating: 5 of 5 stars
if you (like me) have ever considered getting serious about selling your garments or projects/crafts, this is the book for you....
it's written for crafters by crafters - easy to follow, understand, relate to and best of all very very encouraging...
the author and her panel of crafters cover everything from very basic business tips, marketing and branding including using social/online as well as print media, and selling - either online, in a store or a craft fair or all of the above...
i especially appreciate all of the tips and recalled experiences from the various crafters and creators... it's reassuring to know that these very successful people were once in your (my) unsure shoes. it's very thought provoking too - re: online sales and craft fairs... i really didn't put much deep thought into anything outside of pricing and selling (which scares me to death). the book made me consider a reasonable return policy as well as the methods of payment i should accept.
admittedly, i skipped the portion about podcasting because i doubt i'd ever use that as a marketing tool... additionally, i was a little lost during the press kit portion of the book as well... again, another tool i don't think i would use...
i absolutely LOVED this book and am so thankful to the author, kari chapin, for writing it!! since reading the book, i feel more confident about trying to sell my own garments online and at craft fairs...
thanks so much for coming by and reading... :)
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p.s. our youngest cat, rascal says this book just put him to sleep.... (owner note: everything puts rascal to sleep except between the hours of 3am - 6am)
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